Conservation at Singita Serengeti
The Serengeti plains teem with wildlife, including vast herds of plains game, a plethora of predators and the spectacle of the annual wildebeest migration.
The Grumeti Fund is the proud custodian of 350,000 acres of this unique ecosystem. Ensuring the continued protection of the Singita Serengeti concessions, situated primarily in the critical western corridor of the plains, is essential to the future sustainability of the ancient migration that defines these lands.
When the Grumeti Fund took over the management of this area in 2003, a combination of uncontrolled illegal hunting, rampant wildfires and spreading stands of invasive alien vegetation had severely depressed resident wildlife numbers.
Through the application of a holistic adaptive management approach that takes into account the complex interactions between the various elements of this savannah system, the natural function has largely been restored. The result is a magnificent wilderness experience that captivates Singita guests.
Conservation Partner
Grumeti Fund
As the custodian of more than 350,000 acres of the world-renowned Serengeti ecosystem in Tanzania, Singita’s partnership with Grumeti Fund has had a profound impact on the Serengeti ecosystem. The non-profit Grumeti Fund carries out wildlife conservation and community development programs in and around the Singita Grumeti Reserve.
Faced with challenges including uncontrolled illegal hunting, rampant wildfires and spreading strands of invasive alien vegetation when they took over the management of the area in 2003, the Fund dedicated itself to transform severely depleted wildlife numbers into thriving populations once more. Restoring this once barren and highly degraded region to a flourishing wilderness, their successes include the remarkable recovery of many species – including buffalo, wildebeest and elephant populations, and in 2019, the Fund carried out the largest single relocation and reintroduction of 9 critically endangered Eastern Black Rhino.
The non-profit Fund is fiscally independent in its conservation and community project operations. Funds are derived in the form of donations from Singita guests, NGOs and philanthropists seeking to make a lasting contribution to the sustainability of conservation work in Africa.
Conservation Partner
The Long Run
Singita’s sustainability partner – The Long Run – have worked at the intersection of nature conservation and sustainable tourism since 2009 and are rooted in the vision that tourism can create lasting prosperity for people living on a healthy, resilient planet. Long Run members understand the delicate balance and connection between human and natural ecosystems and how they co-exist. They advocate for innovative solutions and collaborative action to harness tourism as a force for good. The Long Run partners with leading organisations to shape the agenda and inspire nature-positive climate action and holistic sustainable tourism, worldwide.
The Long Run's 4C sustainability framework comprises four sections: Conservation, Community, Culture and Commerce. These four are then further broken down to detailed subject areas for Singita’s specific context. These sustainability principles are critical to the fulfilment of Singita’s 100-year purpose and impact goals for 2030, and continue the good work fulfilled during the One Planet Living membership.
Singita Kruger National Park became an official Long Run Fellow in 2024. All other Singita properties will align with the 4C methodology and become fellows of the programme over the next few years.
